By Dr. David Asencio Fiestas Expert in Artificial Intelligence & Digital Transformation
Artificial intelligence is advancing at an accelerated pace and is increasingly moving away from being a technology exclusive to large corporations to become a direct ally for entrepreneurs and small businesses. In this context, Pomelli emerges—an experimental tool developed by Google Labs designed to facilitate the creation of complete, coherent marketing campaigns aligned with brand identity, even for those without technical knowledge in design or advertising.
For many Peruvian entrepreneurs, one of the primary challenges is communicating their business in a professional and consistent manner. Pomelli seeks to bridge that gap by automating part of the creative process without losing human control.
What is Pomelli and why is it relevant?
Pomelli functions as an AI-powered marketing assistant. Its main differentiator is that it analyzes a business’s website to understand what Google calls the “Business DNA”—meaning its visual and communicative identity.
Based on this analysis, the tool can generate:
- Campaign ideas
- Promotional copy
- Brand-aligned imagery
- Ready-to-publish creatives
All of this maintains a visual and tonal consistency that, until now, required the intervention of designers, copywriters, and marketing strategists.
In which countries can it be used?
As an experimental tool, Pomelli is not officially available in all countries. Initial access is typically concentrated in markets such as:
- United States
- Canada
- United Kingdom
- Select European countries
In Latin American countries, including Peru, access may be limited or not officially enabled. However, some users interested in exploring the tool opt to use a VPN for exploratory access to test its features.
This is typically done for educational and evaluation purposes, always respecting Google’s terms and conditions, allowing entrepreneurs and professionals to understand the tool’s potential before it officially arrives in the region.
Pomelli Step-by-Step: How It Works Simply
- Step 1: Access the Platform The user enters Pomelli via Google Labs. There is no need to install additional software; everything runs directly from the browser.
- Step 2: Business DNA Analysis The user enters the URL of their business website. Pomelli automatically analyzes colors, typography, images, and communication tone. No technical configuration is required.
- Step 3: Campaign Idea Generation With the brand identity defined, the AI proposes creative ideas aligned with the business, avoiding generic or out-of-context messaging.
- Step 4: Content Creation The tool generates text and images for social media, digital ads, and promotional pieces, maintaining visual and narrative coherence.
- Step 5: Editing and Human Oversight All content is editable. The entrepreneur can adjust messages, images, and approaches before publishing.
Which features are the most accessible?
Pomelli is designed for users without technical experience. The simplest functions include:
- Pasting the business URL
- Selecting campaign ideas
- Editing basic text
- Adapting content for different channels
This makes it an especially attractive tool for micro and small enterprises (MSEs).
Impact for Peruvian Entrepreneurs
In a country where the majority of businesses are MSEs, solutions like Pomelli can help:
- Reduce marketing costs
- Improve professional image
- Accelerate content production
- Compete on a level playing field with larger companies
Conclusion
Pomelli represents a new generation of artificial intelligence tools aimed at democratizing digital marketing. Although its availability in Peru is still limited, its premise anticipates a future where creativity and technology will be within reach for all entrepreneurs.
Artificial intelligence is no longer just a promise: it is a concrete opportunity to grow, communicate better, and transform businesses starting today
